By lichuen
Carlsberg Sets Sail into the Year of the Sheep
Chinese New Year is almost here! Recently, I was invited to Carlsberg's CNY campaign launch celebration that was held in Oasis Square, Ara Damansara. I love how they used the wordplay of 'sheep' 'ship' where they ushered in the Year of the Sheep with a nautical touch. Carlsberg symbolically embarked...
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